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"Broadcasting is a vibrant field that is evolving, growing, and will be around for decades to come." That from Scott Uecker, general manager of WICR-FM/HD/HD2/HD3 and UIndy TV, and faculty member at the University of Indianapolis. If you're an aspiring broadcasting student, the field is limitless right now, as technology keep finding new ways to reach audiences and deliver content.

"As always, broadcasting comes down to defining an audience and reaching it with compelling content," says Uecker.And, he adds, developingrelationships with audience members has neverbeen more important, which is why those who are able to think creatively will have the best opportunities. Of course, you'll also need to learn the technical chops of broadcasting to break into the industry, and that's where broadcasting schools come in. Read on to learn more about broadcasting degrees and the career paths that follow

Broadcasting Degrees
Broadcasting, which involves the distribution of audio and/or video signals, transmits programs to an audience. Those who wish to compete with the best in the business pursue degrees in broadcasting, journalism, or a related field. Vocational broadcasting schools offer six- to 12-month courses in radio and TV announcing, writing, and production. Some community colleges offer two-year programs in broadcasting. And a host of colleges and universities offer bachelor's degree programs in broadcasting, some of which may be accredited by the Accrediting Council on Education in Journalism and Mass Communications.

Spotlight on Broadcasting Careers
Career opportunities in broadcasting run the gamut from announcing and reporting, to radio/camera operating and video editing, to producing and directing. Within the broadcasting industry, 39 percent of workers work in television, 34 percent work in radio, and 27 percent work in cable. The work may be demanding, but in broadcasting, excitement runs high.

"There are two career areas where broadcast companies are in needof individuals with evolving skill sets: multimedia and engineering," says Uecker."Broadcast companies aresearching for a new breed of broadcast engineers that know both the traditional transmission technology and the computer networking realm." He explains that almost all of the devices in a broadcast plant are now interconnected through some type of IP Network, but there's also still a great need to maintain older analog and newer digital over-the-air transmission systems. "Broadcast engineersneed to know a lot more in this day and age than they did in the past.

Also to keep in mind: Radio stations and newspapers are expecting their reporters to shoot video and package it for online and mobile delivery nowadays. "Video shooting and editing skills were previously needed only in television," says Uecker.

As far as other career opportunities in broadcasting, Uecker says to look at all of the changes in social media and mobile technology as a positive thing. "The result is that broadcasters have more opportunities than ever before to reach an audience. Instead of developing programming and content that is solely sent through a transmitter, radio and television stations can now distribute traditional content through variouschannels and add information and data that could not previously have been transmitted," he says.

Ultimately, broadcasting still comes down to two things: defining an audience and creating compelling contentfor listeners and viewers. Says Uecker, "we've done that quite well over the years, and there's no reason to believe we cannotproduce material that will be highly sought after on these new media platforms."

Careers Related to Broadcasting
Audio/Sound Engineering

Behind every amazing performer is an equally (or even more) amazing audio engineer. Audio engineering deals with sound for a wide range of applications, including music production, film and video post-production, live sound reinforcement, advertising, multimedia, and broadcasting. Sound engineering technicians are the gurus who record, synchronize, mix, and reproduce voices, music, and sound effects. And today's audio engineers must also be experts in software and hardware integration from synchronization to analog to digital transfers.

After completing vocational training, many audio engineers choose to pursue professional certification from the Society of Broadcast Engineers. From there, a variety of career paths open up, including recording engineering, mixing engineering, audio post engineering, live sound engineering, foldback engineering, game audio engineering, and systems engineering, to name a few. Explore audio engineering and tune in to the sounds of success.

Producers work hand in hand with broadcasters in both radio and television. They are in charge of developing live or taped broadcasts, and basically determine how the show will be formatted, according to the Occupational Outlook Handbook. Most major news and information organizations also need website producers who are in charge of updating sites with original and repurposed content that may or may not be related to an organization's traditional broadcast arms.

TV and radio producers handle decisions regarding the script, choosing on-air talent, and working with sets, lighting, props, and other elements needed in a broadcast. select the script, talent, sets, props, lighting, and other production elements. Producers also coordinate the activities of on-air personalities, production staff, and other personnel.

Fun Celebrity Broadcasting Facts

  • Ann Curry, anchor on The Today Show, graduated from the University of Oregon's School of Journalism.
  • Before he was making up catch phrases on ESPN, Chris Berman attended Brown University, where he served as a game commentator and the sports director for the school's radio station.
  • David Letterman graduated from Ball State University with a bachelor's degree in broadcasting.
  • George Clooney majored in broadcasting at not one, but two schools: Northern Kentucky University and The University of Cincinnati.