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Curb the Urge to Splurge!
By Rebecca Vara
February/March 2003


The CollegeBound Network NewsClick -- We know... you're constantly on the move. Whether it's after-school basketball practice five days a week or hanging out with friends on the weekends, you can never sit still. But, once boredom sets in, you become antsy. And to perk some interest, you and your friends head over to the one and only M-A-L-L to shop 'til you drop!

Once the thrill of all those "ch-chings" cools down, however, you're going to wish you didn't get bit by the spending bug! That's why Susan Zimmerman, author of The Power in Your Money Personality: 8 Ways to Balance the Urge to Splurge With Your Craving for Savings (Beaver's Pond Press, Inc., 2002), urges you reconsider your spending habits before it's too late.

Keeping an eye on your college spending budget will most likely come in handy later on. So in order to get the ball rolling, Zimmerman recommends you ask yourself if you really have the money to go shopping (sorry, credit cards don't count). She uses the acronym RICH (Resist-Insist-Compute-Healthy Habits) to help curb the impulse appetite.

First off, Zimmerman suggests you make a shopping list before you head to the store, and purchase only what you can pay for with cash. If you do see an impulse item you want, resist dishing out any money and write it down (along with a 1-10 rating on the desire to buy). Let 48 hours pass, then look it over again. You may find that your initial desire to fork over cash for the item has changed.

"When you curb your money emotions with money logic, you can often see the item's true value," explains Zimmerman. In other words, $25 today may equal 50 cemts next month when that have-to-have lamp is sitting in your mom's attic.

Not only is resistance an important step in the process, reciting aloud a statement that confirms your desire to practice logical spending is just as important. Take this one for instance: "It would be nice to have a DVD player for my room, but I need a new art portfolio for class." Once you can easily say this, you'll have more money saved for school supplies -- the items that are going to assist with your education. "The purpose is not to deprive yourself of the lifestyle you want, but temporarily tone it down until you have accumulated the savings you need," says Zimmerman.

Next comes your savings initiative. Let's say, for example, you run across a pair of popular designer jeans while cruising the mall. You may be saying "spend, spend, spend," but you've got to strong-arm those thoughts. Calculate the true value of the item and determine whether it will take away from your ability to do something important later on. Think of it this way: Jeans now, or a much-needed computer in three months? "If you can get into this 'future value' thought process, you'll get into the habit of saving some of your money for long-term future needs," Zimmerman insists.

Lastly, just as it is a healthy habit to exercise your body, it's healthy to exercise your financial firmness as well. To avoid ending up in debt, Zimmerman suggests looking for dollar-and-cents guidance from sources other than your friends -- they can sometimes pump you up to splurge rather than save. "Take the road less traveled, and be fiscally fit by practicing more long-term thinking when it comes to money," says Zimmerman.


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