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If
you think milk does a body good, consider its scholastic benefits!
Got
Milk? Get Money and Cyber-Fame
By
Dawn Kessler
March 2002
The
CollegeBound Network NewsClick -- You've got to admit that
some of those Got Milk? commercials are pretty hysterical,
right? After all, that's the goal of the dairy-lovin' California
Milk Processor Board -- to get across the 'drinking milk is
good for you and cool' message.
To
continue on their calcium crusade, California high schoolers
were asked to pour on some milk marketing mission mania in
the "Got Milk? Home Video Commercial Contest." Among the prizes?
A $200 savings bond for college, the airing of their streaming
video commercial at the Got Milk? Web site, and a trip to
the next Got Milk? ad shoot.
Out
of hundreds of wacky and wild video entries, four students
from Scripps High School in San Diego snagged first place
for their "Udder Letdown" commercial. Picture it: A bunch
of teens at a wild house party, chugging from milk kegs and
downing milk shots, until... no more?! The music stops,
the teens leave, and the commercial ends with the tagline,
"Got Milk?" Can't you just picture that ad during a Buffy
commercial break? It's hysterical and, explains Kristie Gruhl,
of the grand prize-winning threesome, there's a moral message,
too. "The whole point of this video was to show kids having
a good time without alcohol."
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