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It's easy to find biologists, chemists, and physicists on College campuses -- just head over to the science buildings. But cerealogists? Is this a new occupation for  

college students

 ? Well, you'll only find them at your local campus Cereality -- a trendy new cereal bar and cafe that's doing for cereal what Starbucks did for coffee, and becoming a smash among College Students.

Since the first Cereality opened in Arizona State University's (Tempe, AZ) Memorial Union building in 2003, college students have been eating it up on other college campuses! A larger location opened across the street from the University of Pennsylvania (Philadelphia, PA), and 10 additional locations will be snap, crackle, and popping up nationwide throughout the year. Just when you thought Saturday mornings couldn't get any better, imagine having 1,500 square feet of cereal across the street from your Dorm room.

"College students live on cereal," says David Roth, CEO and co-founder of Cereality. "Even in dining halls where they have access to full meals, they'll eat it as an appetizer or a dessert, or whatever. It's just something they trust." Which is pretty true -- it's tough to dig into a bowl of Cocoa Puffs or Cinnamon Toast Crunch and not be reminded of home.

Which is another reason Cereality is breaking fast and big with college students -- it feels like home. The design of the cafe is very "Seinfeld-esque," according to Roth, complete with homey kitchen cabinets, couches, Internet-connected computers, small tables, and comfy chairs to bum around in while devouring bowls, bars, mixes, or smoothies created from favorite cereals. And it's open all day long, with certified cerealogists (a fancy name for Cereality employees) on hand to clue customers in to all of the cafe's crunchy combos.

For a closer look at these groovy cafes and to find out if one will be appearing at a college campus near you, visit www.cereality.com.


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Ysolt Usigan is a frequent contributor to The CollegeBound Network. Learn more about finding a school that's right for you.

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