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Movie studios do it. Car manufacturers do it. Even deodorant companies and presidential hopefuls do it. It's called public relations. Simply put, it's a way of presenting a persona or image in the best light. And that's exactly what your college recommendation letters should do for you. Here's how to get 'em good ...

Who do I ask? Virtually any high school teacher or counselor you've worked with will gladly write your college recommendation letter. They love seeing students make it to college; it's even better if they helped. And if you're shooting for an athletic scholarship, don't forget to hit your coach up for a reference letter.

How do I ask? To paraphrase a famous footwear firm: Just open your mouth and do it. Approach teachers or counselors after class and say: "Would you mind writing my college recommendation letter?" It's that simple.

What are they all about? College recommendation letters are mini commercials about you. They show you have initiative, ambition, potential -- those unique qualities that make you the freshman no college can do without.

How can I get a great college recommendation letter? Write a resume detailing your high school accomplishments: GPA, academic strong points, extracurricular activities, leadership positions--anything that shows you're a good college catch. Your reference letter writers will use your resume as a framework for their winning correspondence.

Do I get to see 'em? Some teachers will gladly provide a copy. Others may even let you suggest changes. However, be aware that most recommendation forms come with a waiver that asks you to sign away your right to see the letter. Teachers may hold you to this, so be sure you ask the ones you know will write you a good reference letter.

What if I'm not a star student? If your GPA is DOA, college recommendation letters are even more important. "Students whose GPA is a little low might benefit from letters indicating strong improvements -- say, if they struggled their first two years, then turned things around," says Jennifer DeHaemers, director of admissions at the University of Missouri-Kansas City. Your reference letter should stress academic improvements, extracurricular activities, school projects--anything that spotlights your dedication and willingness to work.

How can I help teachers help me? Time and communication are key. Ask for college recommendation letters at least three weeks before mailing deadlines. Provide your typed resume to remind them of your accomplishments and offer a starting point. Include your home and work phone numbers in case they have any questions. Arrange in advance where and when you'll pick up your letter, or provide a stamped, addressed envelope if the teacher will be responsible for mailing it.

College fair questionsCollege fairs serve one main purpose: to answer whatever questions you have. Don't waste these precious opportunities by asking no-brainer or downright silly questions. Here are some questions admissions counselors suggest asking to get more out of college fairs:

"What percentage of your graduating seniors are placed in a job or graduate program?" --Mike Williams, Harding University (Searcy, AR)

"Tell me about safety on campus." --John Gaines, Millsaps College (Jackson, MI)

"What makes your particular major/program good or unique?" --Susan Sarisky, Lebanon Valley College (Annville, PA)

"What does your institution do to help students make the transition from high school to college?" --Jason Ballum, University of Richmond (Richmond, VA)

"Tell me the best and worst thing about your institution." --Mike Frantz, Wilkes University (Wilkes-Barre, PA)

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