The University of Cincinnati is a forward-looking institution that is building on their best traditions in an urban but quiet location. One of the most significant transformations at the University of Cincinnati is their growth as the "new urban research university." The recently-implemented UC|21 is the University of Cincinnati's strategic five-year plan for charting its academic course for the 21st century. UC|21 cultivates five focus areas: changing lives through research, demanding academic excellence, placing students first, cultivating relationships, and creating opportunity. The enormity of this undertaking has resulted in a vibrancy that permeates all five University of Cincinnati campuses.

Ranked by the Princeton Review as among the top schools in the Midwest, the University of Cincinnati is committed to reaffirming the role of liberal education in preparing students to be lifelong learners. Students' needs come first and are served through scholarships, attractive facilities, social activities, a support system for studies, and avenues for gaining a sense of empowerment. A standout among Ohio colleges, this university has forged strong ties with the Cincinnati community, developing opportunities locally and internationally for its students.